Having worked for various divisions of the Ralph Martindale Group over many years, Charles Design & Marketing were a natural choice when it came to helping launch a new range of grasscutting and turfcare products. The diversification was a major development for the client as it represented a complete departure from their traditional manufacturing background towards a more retail-orientated situation. It is a marketplace rich in opportunities but one in which decision-makers are traditionally hard to reach so our advice on the best routes to market proved vital.
We worked closely with the new division to develop the brand and apply it to a range of promotional materials including folders, press advertisements and pop-up banners. Our design and artwork for the full colour packaging help to reinforce the quality message and ensures that the new range stands out in a commercial environment.
