The studio at Charles Design & Marketing has helped a major local tourist attraction to recreate a vital part of one of its new attractions – cigarette boxes for a Pre-World War II shop.
When the Black Country Living Museum began fitting out its latest working exhibit – a replica of the original Preedy’s tobacconists store in Dudley - it wanted to make sure that the interior was accurate in every detail. Right down to the boxes on the shelves.
The Museum had built up a collection of genuine cigarette boxes but inevitably these had become battered and faded over the years. The task they faced was to recreate the artwork as faithfully as possible and reproduce a variety of boxes that would look just as they appeared in the mid 1930’s.
Charles Design & Marketing stepped up to the challenge, working on a selection of 15 types of packaging bearing famous brands such as Park Drive, Navy Cut and Senior Service. The latest technology was used to scan the original packets, producing high resolution images that were then digitally retouched in the studio. Finally a specialist printer was used to reproduce a limited edition of boxes for display.
The museum teamed up with Dudley NHS as part of a campaign to help make smoking a thing of the past.
The reproduction cigarette packets look just like the real thing although their contents are far less harmful than the originals – each box will be filled with a block of wood!