Variable data printing allows you to customise your message. Directing your mailer, newsletter, brochure or even annual calendar to a specific individual lends a personal touch to your campaign and tells your customer that you are giving them your special attention. New technology means that personalisation can be far more than just an addressee typed on a label. We can now choose from a vast library of typestyles to produce the customer’s name or even use selected images to create a unique font.

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