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Powerlite is a leading manufacturer and supplier of rotating electrics for classic, performance, competition and kit cars. Our client required a website with a finely tuned balance of both form and function. At its heart is a complex product catalogue containing almost 300 items, cross referenced with over thirty major automotive brands and linked to a third party National Distributors Network. Users are able to browse by category or use a series of product filters to search for a specific make, model, engine size and year of manufacture.
As well as building a fully content-managed, e-commerce website we provided a number of additional features. The Classic Remanufacturing section employs horizontal sliders to reveal before and after images of various components whilst an 'on-the-fly' pdf generator enables users to download product sheets in real time ensuring that any data changes carried out by the client are included. The site's admin system also enables our customer to generate their own page banners via a simple, user-friendly module that allows creative freedom whilst maintaining the corporate style of the design.
In addition, Charles Design carried out product photography and digital image enhancement to capture the superb engineering and high quality finish of each and every part.
The punchy black and red theme reflects the passion and excitement of the market with an eye-catching design intended to appeal to the private car enthusiast as well as the automotive trade. Dynamic imagery and background graphics combine with bold, contemporary fonts help to convey speed and power.
Fast, furious but driven with precision, Powerlite could not wait to get this supercharged site out on the road.
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Services
- Web Design
- Photography
- Image enhancement
- E-commerce
- Catalogue websites
- Content Management Systems
- Bespoke online features