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Whilst already a well-established brand in the food service market, our client wanted a fresh new look to promote its Thali brand into the retail sector. This meant spicing up the brand identity in a way that gives a contemporary flavour to the traditional style of the premium quality Indian meals. We took the existing logo and gave it new context, establishing supplementary fonts, colours and a more contemporary feel that would appeal to its desired customers.
The project covered a broad scope of marketing materials including the design of a poster, window sticker and sales flyer for retail outlets, plus updates to table talkers, introductory brochure, and brand guidelines for the food service/restaurant sector.
At the same time, we developed some eye-catching retail packaging in line with the new look.
With our design and The Original Curry Company's amazing food and professional services, we're confident that it all goes down well.
Look out for the Thali Range coming to shops near you soon.
Take a look at some of our other Packaging & POS projects
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Services
- Brand guidelines
- Point of sale
- Retail packaging design
- Sales flyers
- Brochures