Branding Projects


With the burgeoning popularity of real ales, Charles Design was tasked to develop brands that sat well with the quirky nature of locally brewed beers and combined this with strong design elements that maintain a consistent corporate theme.

Having designed the original BCA logo, we have continued to create new brand identities for the growing portfolio of beers and have produced a wide range of promotional items from pump clips and beer mats to posters, leaflets, and bannerstands.

We have been delighted to work on a number of special campaigns for the brewery, such as the Real Ale Trail. We created a range of items including posters, T-shirt designs, and beer stamp booklets, incentivising enthusiasts to visit Black Country Ale pubs throughout the Midlands.

black country ales logo
black country ales poster
black country ales trail
black country ales clips
black country ales pint glass
black country ales trail 2019
quotation marks
Charles Design provide innovative & efficient support to all the projects we involve them with. The promotion they developed for our pubs was well received by our licensees and especially our customers, increasing foot fall & turnover in our pubs. I can’t recommend them highly enough.
Martin Wilkins - Director