Great ideas for branding and advertising with the whole team having a can to attitude to make things happen. I've worked with Ian & Rich for nearly twenty years, that speaks for itself.Richard Potts - Managing Director
SEPURA™ is a leading range of air condensate filtration products and we've worked with them since the early days of its inception to develop an internationally recognised and respected brand. More recently, Bowman Stor the organisation behind SEPURA recognised the need to introduce its groundbreaking technology to the rail industry.
As always it was a joy to work with Bowman Stor, a business that is relentlessly pushing forward whilst providing us with a great deal of creative freedom.
Our objective was to create an identity that displays a clear association with the rail industry whilst maintaining a recognisable link to the existing SEPURA brand. A combination of colour and font usage (as well as the well-known Bowman arrowhead icon) establishes the corporate link whilst the introduction of a new secondary colour helps to distinguish the logo as a unique emblem.
An important consideration during the logo development was the broad range of product launch items that we would need to design - these included packaging (requiring single colour graphic elements for stereo printing onto card), ad design, giveaways, banners, flags, technical sales sheets, and ultimately, a standalone website.
Great ideas for branding and advertising with the whole team having a can to attitude to make things happen. I've worked with Ian & Rich for nearly twenty years, that speaks for itself.Richard Potts - Managing Director