Branding Projects


Charles Design has worked with Mister Dave’s for a number of years and helped with the ongoing development of its brands, packaging, and promotional materials.

The main range of retail microwave ready meals is a familiar sight in convenience store freezers and we have evolved these over time, incorporating new designs, changes in recipes, and food packaging requirements.

A number of additional brands have been introduced to the market – each with its own unique set of requirements.

With the Shakla brand our task was to develop a retail identity that conveys quality Indian style meals in a budget price range. We used typography and design elements to create a series of packages with a strong Asian influence.

We used a far more minimal approach with the Farm shop range in order to achieve a contemporary “home-grown” image that is in keeping with the farm shop environment where buyers expect natural colours and a simpler, “quieter” tone to the design.

emmdees logo
emmdees new packaging
emmdees asiana packaging
emmdees shakla packaging
emmdees mister daves noodle packaging
emmdees rustic packaging
emmdees mister daves packaging
emmdees shakla contemporary packaging
quotation marks
Charles Design came up with innovative designs for our frozen Indian ready meals that gave our brands a distinctive and individual presentation.
Dave Homer - Managing Director