When it comes to analyzing the performance of a website, the ability to examine facts rather than assumptions is an invaluable tool for any business.
With analytics you can gain an insight into how visitors use your site, how they arrived, how you can keep them coming back, and more.
This data can be used to your advantage when making future marketing decisions or tailoring your approach to help provide your customers with exactly what they want.
- Ability to fine-tune your site
- Identify most popular pages and links
- Review bounce rate and traffic source