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Biomedical Data Solutions

Biomedical Data Solutions specialises in the provision of laboratory software and data management systems for the diagnostic and blood testing industry.

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The nature of our client's market sector called for a website which conveys the company’s unique knowledge and expertise in an area which demands extreme efficiency, accuracy and reliability. It was vital for the design to reflect the organisation’s global status and leading edge technical ability using a clean but dynamic approach to the visual and functional aspects of the site.

To tie in with a recent rebranding, we utilised imagery which complement the new identity and echo the binary data element which is a key aspect of the business. A simple but bold colour scheme maintains a strong sense of professional integrity and reinforces the corporate themes. It was also important for the site to convey a large amount of information about products and services as well as providing vital resources to its users - so structure and ease of navigation were primary considerations.

The site includes a secure client's area where customers can access documents specific to them in addition to submitting project-related queries.

We also incorporated a number of “content-managed” modules allowing our client to control content within areas across the site - including careers, news, events, downloads, and enquiries.

Overall, this project provided us with an enjoyable challenge, showcasing our ability to combine pleasing design, technical complexity, and a user-friendly interface.