Charles Design

Web Projects

Web Services

Heathbrook Fitness


As a new gym, Heathbrook Fitness required a complete branding project. We begun with the logo, developing an icon that represents gymnasium equipment as well as reflecting the fitness centre’s links to the Dudley Kingswinford Rugby Club grounds in which it is located.

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Overview

The look and feel of the brand is designed to appeal to a wide variety of potential members, targeting all age groups and levels of ability.

We created a website that echoes the vibrancy of the business, using a single page structure, ideal for mobile users and providing visitors with all of the information they need in a fast, easy-to-navigate format.

We used minimal text and prominent, dynamic images to convey messages in a way that suits the energy and passion that are key elements of the business.

The project also encompassed location photography and the creation of social media assets.