As an educational recruitment specialist, Class Solutions required a corporate identity that was fresh and contemporary whilst conveying the high levels of professional responsibility and trust demanded by the education sector.Visit site
We wanted to create a design with a broad scope, appealing to staff at every level of the teaching profession and this meant avoiding the clichéd icons that are sometimes associated with the sector.
We used concentric circles to echo the C as well as suggesting a range of fully integrated services.
Colour choice was important too – the aim was to create a palette that infers a friendly but highly efficient service and sets the brand apart from key competitors in the region.
The new logo was the first stage in the development of marketing collateral. As part of this process Charles Design have developed a website which provides a detailed overview of the business as well as a vacancies module, allowing new roles to be added by our client.